By Meredith Ayan, Executive Director
I am thrilled that Covergirl recently announced they have gone completely cruelty-free, making them the largest cosmetics company in the world to commit to this important standard.
This is an exciting step for cruelty-free beauty products, but I’m also pleased on a personal level. I haven’t used my favorite Covergirl All In One Mascara in years because of Covergirl’s past animal testing policy. Covergirl’s new policy means those of us committed to cruelty-free cosmetics now have more options than ever.
Covergirl joins many other cruelty-free brands as Leaping Bunny certified, which means they and their suppliers engage in zero animal testing. Check out their list of cruelty-free home and beauty products, or you can download their app!
Another cruelty-free skincare brand I love is Pacifica. In addition to being cruelty-free, they also have other ways you can help the environment like a recycling program for used products. They’ll even send you a prepaid shipping label and give you a credit toward your next purchase.
Today, more companies than ever are committing to kindness toward animals and the environment. Let’s hope more companies follow in Covergirl’s footsteps so we can all feel good about the products we buy!